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BWD Financial Planner Census Featured in FT Adviser

Posted on
March 10, 2026
Posted by
James Woods

We’re pleased to see the BWD Financial Planner Earnings & Benefits Census referenced by FT Adviser, highlighting some of the key insights emerging from previous Census data.

Each year, the BWD Census provides an independent snapshot of adviser remuneration across the UK, helping Financial Planners and firms better understand salary trends, bonuses, and wider market dynamics. Recent coverage in FT Adviser demonstrates how widely the data is referenced across the industry.

Read the full article here

If you’re a UK Financial Planner or Financial Adviser and haven’t yet contributed to this year’s questionnaire, there’s still time to take part.

Your insight helps ensure the data accurately reflects the reality of adviser earnings across the market.

All responses are confidential and anonymous, and participants receive early access to the completed Census report.

Related Articles

The BWD Census: a trusted benchmark for earnings, bonuses, and benefits across the UK financial planning market.

For over a decade, the BWD Census has provided a trusted, independent view of adviser remuneration. Our independent survey gathered data from 300 Financial Advisers and Financial Planners across the UK, all completed via an online, confidential questionnaire.

This year’s edition focuses exclusively on the financial planning market, exploring how earnings vary by experience, firm type, and location, how packages and bonus structures are evolving, and the wider factors influencing pay across the profession.


BWD Financial Planner Earnings & Benefits Census 2025/26
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