Insights & Blog

TAKE PART - The 2024/25 BWD Salary Census

Posted on
January 15, 2025
Posted by
James Walker

We’re excited to invite you to participate in the 2024/25 BWD Salary Census, one of the most trusted resources for understanding compensation trends within the financial services sector.

Your input helps us gain deeper insights into how factors such as qualifications, employment status, geography, gender, ethnicity, and job title impact salaries and bonuses across the financial services sector. This year, we’ve expanded the Census to include two additional roles: client-facing Investment Managers and Private Bankers.

Here are the key roles we’ll be focusing on:

  • Financial Advisers/Planners
  • Business Development Managers (BDMs)
  • Compliance Professionals
  • Paraplanners
  • Investment Managers
  • Private Bankers

By participating, you’ll:

  • Be entered into a prize draw to win £250 in Amazon vouchers or a charitable donation of the same value to a charity of your choice.
  • Receive a complimentary copy of the Census before it’s published, allowing you to benchmark your package against your peers.

Over the past decade, the BWD Census has grown to become the industry standard. The insights it provides are widely respected, regularly featured in trade publications, and valued for their depth and accuracy.

Rest assured, all information you provide will be treated with the utmost confidentiality and used anonymously.

Thank you in advance for your time and contribution – it’s greatly appreciated.

Related Articles

The BWD Census: a trusted benchmark for earnings, bonuses, and benefits across the UK financial planning market.

For over a decade, the BWD Census has provided a trusted, independent view of adviser remuneration. Our independent survey gathered data from 300 Financial Advisers and Financial Planners across the UK, all completed via an online, confidential questionnaire.

This year’s edition focuses exclusively on the financial planning market, exploring how earnings vary by experience, firm type, and location, how packages and bonus structures are evolving, and the wider factors influencing pay across the profession.


BWD Financial Planner Earnings & Benefits Census 2025/26
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